Things to Consider in Stand Design
Things to Consider in Stand Design
Citation: It should be as short as possible and relatively meaningful for the country where the fair is held. Here, it is necessary to pay attention to the fact that the meaningful words are in English and that commercial title suffixes are used. In addition, in order to avoid any problems with state support, the company name or registered trademark must be included on the pediment. To give an example: Güneş Makine İmalat, İnşaat, Turizm ve Tekstil San. Tic. Ltd. Ltd. Güneş Machinery should be written instead. Because it is important that the stand name can be distinguished and remembered at the fair.
General Construction of the Stand: The type of the stand is important in this regard. In stands with a large number of open fronts, the general concept should be well thought out and some parts of the stand should be closed appropriately. This will prevent the stand from being used as a path and distracting visitors. In choosing the stand concept, suitability for purpose should be at the forefront. Functionality should always be taken into consideration, the location of the closed booths should be chosen correctly, product display areas and meeting areas should not be too intertwined, and glass panels or colored materials should be used to emphasize the general atmosphere of the stand. An information counter and/or a TV/video presentation included in the general concept will significantly change the atmosphere of the stand.
Exhibition Units: For a prestigious exhibition, it is necessary to pay attention to material selection and placement. For this purpose, materials such as shelves, showcases or podests are used. When placing these materials, the depth of the stand should be used well and a pleasant harmony should be achieved. Because it is cheap, the general tendency is to solve the need for display with shelves. However, a booth with too many shelves will look no different than a hardware store. In addition, the location and height of the shelves must be determined correctly. In this regard, it is important to use the field of vision at eye level correctly for guidance.
Lighting: Since spotlights are generally mounted on the upper part of the panels, it is necessary to pay attention to the location of the spotlights during the planning phase of the general construction. The way the products are illuminated and the general brightness of the stand are factors that can affect the visitor, so spotlight locations must be chosen consciously and contrast must be created between the products and the stand.
Decoration: The panels forming the walls of the stand create a suitable basis for decoration. Logos, graphic works, banners, flags, panels, etc. suitable for the general characteristics of the designed stand. Preparing the decoration material and applying it to the stand will enliven the stand. However, care should be taken to prepare simple but harmonious applications by avoiding exaggeration in this regard. When applying to panels, care should be taken not to use cutting or piercing materials and to fasten them with double-sided tape. Hall operators try to collect the cost of damaged panels from the participants.
To ensure harmony, it is necessary to pay attention to the following criteria:
Partitioning of the stand (area distribution)
Apart from horizontal distribution, vertical distribution is also important:
* Desk and podest levels
* Graphics level (images, banners, etc.)
* Recognition level (company name, main slogan, etc.)
•Panel Layouts
•Equipment
•Lighting
•Color harmony
Text harmony (typography)
The items listed above, from "Pedimentary Writing" to "Decoration", are aimed at making the stand useful as well as highlighting the corporate identity. Fairs appeal to all human senses. We can eliminate the difference between looking and seeing by achieving "showing". Therefore, if you want to stand out, visibility must be ensured correctly.
