Promotion film

A promotional film is a short video content prepared to promote a company, brand, product or service. This film aims to convey a message to the target audience in an impressive way by combining visual and audio elements. Promotional films are used by companies, institutions or individuals to introduce themselves, strengthen their brand image, promote their products or services, or announce a particular campaign or event.

The purpose of promotional films is to convey a message to the audience that highlights the values, services or products of the company or brand. This message aims to create an emotional or logical impact while telling the target audience about the company's differences, advantages and potential benefits. Promotional films use creative fiction, aesthetic visuals, harmonious music and impressive narratives to impress the audience, attract their attention and increase the memorability of the brand.

A trailer usually includes the following elements:

Scenario and Story: A scenario or story is created for the promotional film. This scenario has a structure to convey the brand's message to the target audience in an impressive way. The story is used to draw the audience in and explain the brand's values, products or services.

Visual and Audio Elements: Promotional films are enriched with shots, graphics, animations and other visual elements. Good image quality, professionally edited editing and harmonious music are used. These elements are used to attract and influence the viewer's attention.

Professional Actors or Spokespersons: In some promotional films, professional actors or spokespeople are used. These people act as representatives of the brand or company and are used to directly convey the message to the target audience.

Post-Production and Editing: After the shooting is completed, the post-production process begins. At this stage, images are edited, color corrections are made, effects are added and music arrangements are made. Additionally, audio elements such as text additions, graphic animations, and sound effects are also edited. The post-production process makes the promotional film look more professional and impressive.
Distribution and Sharing: The completed promotional film is distributed and shared on different platforms to be delivered to the target audience. These platforms may include the company website, social media channels, television, cinema and other digital platforms. Promotional film is used to provide information about the brand or company to potential customers, business partners or the general audience.

Promotional films are an important tool to increase the visibility of the company or brand, influence the target audience and convey its message effectively. A professionally prepared promotional film can strengthen the brand's image, increase sales of products or services, and leave a lasting impression on the target audience.